r/DigitalMarketing by u/PastaPirate_ 6mo ago 5 steps to get cited in ChatGPT (AI visibility) I'm an SEO consultant who's been obsessing over why some content gets cited in ChatGPT/Perplexity and some doesn't. Since november 2024 I’ve been manually tracking this stuff and built a framework that works pretty consistently.
Tested it across 200+ pages. The patterns are honestly super clear once you see them.
First thing I check: stat density. Pages need like 3-5 statistics per 1000 words minimum. Took one article that was getting cited maybe 2 out of 10 times. Added 6 stats throughout, didn't change anything else. Now it gets cited 8/10 times.
Not just "email marketing is effective" but like "B2B email open rates average 21.5%, Tuesday sends perform 18% better" … that kind of specific stuff.
LLMs seem to really prioritize quantifiable info. Pages with 5+ stats get cited like 3x more in my testing.
Second thing: quote ready sentences. Your key insights gotta be able to stand alone. Bad version: "The challenge with AI optimization is that it requires understanding how context affects processing." Good version: "Context is the biggest challenge in AI optimization."
ChatGPT literally lifts standalone sentences word for word. If you bury your insights in these long complex pa
Open on Reddit r/DigitalMarketing by u/akhilvh95 6mo ago Can someone explain GEO and AEO in a simple way? Trying to understand these newer terms clearly. I understand SEO really well but GEO and AEO are confusing for me.
Can someone explain GEO and AEO in a very simple and easy way?
Like how they actually work in real digital marketing.
I’m trying to learn this properly so any clear explanation would really help.
If you know a good way to think about it or a simple example I’d love to hear it.
Open on Reddit r/DigitalMarketing by u/voidarix 3mo ago Can someone explain GEO and AEO in a simple way? These new buzzwords are killing me. A friend of mine just landed a gig at OranGEO and won't stop yapping about how it’s going to ""Elevate Brand Visibility.""
I'm honestly getting tortured by his constant talk about it lol.
I understand SEO really well, but GEO and AEO are just confusing for me.
I’m also responsible for brand promotion, and I’m low-key terrified of falling behind or getting fired because I don’t get these trends.
I’m trying to learn this properly so I can explain it to my boss and keep my job.
If you have a simple way to think about the difference or a clear example, I’d really appreciate the help!
Open on Reddit r/SEO by u/WebLinkr 5mo ago Dear Fellow SEOs: Your jobs are safe from AI Automation I asked Perplexity (which is fed by Google) for an SEO strategy for AI Visibility tools for an experiment and what it gave me was this - below.
# Executive Summary
Whats the key take-away?What can we learn?
1. The strategy you get back is different each time - depending on what you ask
Because the question I asked was for AI visibility tools - the blog articles and posts that came back were different from if I asked for a local business or SaaS or SERP tools.
That means that LLMs have no "basic research" from their training. They just build it with whatever they're given - further undermining what GEO tools and the regular updates you see on Reddit, X and Linked - where AEO experts make claims about structure, and training, and cited sources.
# Breaking down the "strategy"
>Strategy 1: Make your site AI‑readable
>If AI crawlers and search bots struggle to load or parse your content, you will not be pulled into answers, no matter how good the content is. Many brands lose AI visibility because of heavy JavaScript, blocked bots, or poor internal architecture.
>Implementation checklist:
>Use a simple, hierarchical architecture with clean internal linking, XML/HTML sitemaps,
Open on Reddit r/PPC by u/BizForKingdom 10mo ago What Ai or Paid Tools you use for Google Ads PPC? What’s the Best Ai for Google Ads PPC?
I have paid version of Chat GPT
I’m so down to get other paid Ai tools
Or paid tools in general (ai or not) that will help in any way with my clients Google Ads campaigns.
What do you guys use?
Any suggestions?
Ty!
Open on Reddit r/bigseo by u/Rude_Tap2718 8mo ago GEO/AIO is essentially just a scam Every SEO expert on LinkedIn loves hyping their breakthrough GEO and AIO platforms like they've cracked some impossible code. Most of these tools are either glorified prompt engineering or completely delusional about what they actually accomplish, yet they're charging enterprise prices for basic automation that you could build yourself over a weekend.
I spent some time examining these platforms and they're embarrassingly basic. Generic OpenAI API calls scraping web data, then wrapping it in dashboards that look impressive but do nothing revolutionary. The "proprietary algorithms" usually just mean they wrote decent system prompts and decided to call it innovation, which means either these founders are sitting on secret breakthroughs or they're counting basic prompt execution as cutting-edge technology.
The whole optimization craze is mostly snake oil anyway since having software rewrite your meta descriptions doesn't automatically improve rankings. Real SEO requires understanding search intent, technical optimization, and content strategy that actually serves users rather than just feeding search engines with generated fluff that sounds impressive but lacks substance.
Most extre
Open on Reddit r/smallbusiness by u/zerreback 9mo ago What are the best AI tools for business that *actually* work? What’s your recommendation on the best AI tools for small business?
I don’t need another app to cover just one thing like market research, coding, marketing, etc. Wasted enough money with different subscriptions that can all essentially be one app.
My main problem: We need to use it with many teams, so sharing, collab, and management features are a must. Most AI tools right now are standalone - employees access cool LLMs, but I need to see how AI is used, optimize budget, share chats.
Best AI tools for business I saw people recommending:
1. ChatGPT - a classic. We tried the enterprise package, just too expensive for what we get. Marketing likes to use GPT, Devs ask for Claude. Plus, the minimum seat requirement is too big for our small business.
2. Portkey - seems to be the best option for devs, with Gateway, Observability, Guardrails, Governance and Prompt Management. But for other non-tech teams, that’s too complex - we’ll need another AI productivity tool, but we’re trying to minimize budget and have everything in one place.
3. Perplexity - after I tested it, it’s definitely the best AI tool for business productivity, but no idea how to integrate it in a team, like shari
Open on Reddit r/ClaudeAI by u/BadMenFinance 1mo ago Claude is my SEO strategist, content engine, and CTO. From 0 to 10,000 active users in 6 weeks, $0 on ads. I built a marketplace for AI agent skills called Agensi. The entire thing was built with Claude and Lovable. I'm not a developer. But that's not what this post is about.
This post is about how Claude became the single most important tool in my growth stack. Not for coding. For SEO, content strategy, and a new thing called AEO (answer engine optimization) that I think most people are sleeping on.
# Claude writes all my content, but not the way you think
I don't ask Claude to "write me a blog post about X." That produces generic AI slop that nobody reads and Google doesn't rank.
Instead, I feed Claude my Google Search Console data (queries, impressions, click-through rates, average positions) and ask it to find keyword gaps. Claude analyzes the data, identifies queries where I have high impressions but zero clicks, finds topics where I have no content but competitors do, and spots cannibalization where multiple pages compete for the same query.
Then we write articles together targeting those specific gaps. Every article has a structure that Claude and I developed over weeks of iteration: a Quick Answer block at the top (40-60 words that directly answer the main question), H2 hea
Open on Reddit r/SEO by u/WebLinkr 11mo ago Community LLM SEO Discussion: The Query Fan out and Visibility in LLMs/AI Search Hey r/seo!
So reading from a lot of discussions here, on X, LinkedIn -as well as a hands-on Pavilion CMO Friday - I wanted to dive into a topic close to everyone's minds as we look at AI Search or LLM SEO or GEO or just SEO.
There's a lot of information circling around everywhere - about visibility in LLMs and what you need and I think so much of it is prevalent on hope or reasoning vs actual examples and demonstration.
We ran a poll on X and after 280 votes (over < 24 Hours) - we knew we didn't have to go on for the whole 7 days to realize there was a massive gap in knowledge about what [Query Fan Outs](https://blog.google/products/search/google-search-ai-mode-update/) are and how its 100% related to LLM Visibility
# Google visibility vs LLM visibility
You might have heard that LLMs have their own criteria for ranking and then you might hear that many SEOs say that GEO=SEO or AI LLM = SEO but when you search you or your clients brand, they aren't visible? The problem is the Query Fan Out modifies the prompt....
# A different PoV = a balanced discussion
It seems that all of the discussion is being driven by what we think might be flawed observations - and actually in 99% of
Open on Reddit r/smallbusiness by u/franco1673 11mo ago Need a good workforce managements software rec Hey everyone. Until now I’ve run my business from a handful of spreadsheets, but things have been good lately and I think before we expand, I should formalize some systems in place to avoid issues down the line.
So first things first, I’m looking for a way to basically centralize everything, especially payroll, onboarding and employee feedback. for context, we're 10 people, hoping to be 15-20 by end of year
Currently employee feedback mainly comes from monthly one-to-one meetings with me, and I’m sure you can see this isn’t that feasible as we scale.
I need something where people can raise concerns in a way that important stuff doesn’t get missed, so I can still book in ad-hoc meetings when required.
Onboarding is also a massive timesink. We have some basic guides and SOPs in place, but then it’s basically a bunch of messages back and forth fielding questions from each employee, and it just feels like one of those things that are not as worth my time.
Payroll runs pretty smoothly, but I don’t really want to be using multiple systems. Would prefer something that can manage everything in one place.
I’d rather spend extra time now building a system that will grow with us rathe
Open on Reddit r/SEO by u/PloupPloup83 2mo ago Disappointed in new SEO agency, should I fire them? Hello,
We recently hired a new SEO agency to help us with SEO/GEO. Before that, we were with a decent agency for over 5 years that were doing a good job, but felt like their work had started to go down hill a bit. This new agency hasn't impressed me at all from the get-go. Not delivering on what they said, lots of errors, just passive, lackluster interactions as well.
I'm actually considering just taking a break from all agencies and maybe doing it inhouse? We are a small company, one person marketing team, not a huge budget. Any recommendations for something that could replace an agency, maybe an AI tool? What about for linkbuilding? Just wondering if we could invest that monthly spend elsewhere to get more traction.
Open on Reddit r/SEO by u/TermComprehensive622 7mo ago Are you actively optimizing for AEO yet, or still focusing primarily on SEO? I've been thinking about the shift from traditional SEO to Answer Engine Optimization (AEO) lately. With ChatGPT, Perplexity, Google's AI Overviews, and other AI tools becoming how people actually find information now, I'm curious where everyone stands.
My situation: We're still heavily SEO-focused (organic traffic is a major channel for us), but I'm seeing more zero-click searches and wondering if we're investing in the right places for 2025-2026.
Questions for you all:
1. Are you actively optimizing for AEO, or is it still mostly theoretical for your team?
2. If you are doing AEO, what's actually working? (Structured data, FAQ schemas, featured snippets, something else?)
3. Have you seen any measurable traffic shifts from AI search tools yet?
4. Are you treating AEO as separate from SEO, or just evolving your SEO strategy to include it?
I know some people think AEO is just "good SEO" rebranded, but I'm not entirely convinced. Would love to hear what's working (or not working) for others.
What's your take?
Open on Reddit r/PPC by u/Adept_Jeweler2413 9mo ago Taking over a Google Ads account for a large e-commerce (16k SKUs, 3k€/month) - looking for strategic advice Hi everyone,
In September I’ll be inheriting a Google Ads account for an e-commerce that sells personalized items and apparel. The store is quite large (at least for me), with around 400 categories and 16k SKUs.
I’ve been working with them on the SEO side for months (rewriting product titles, descriptions, optimizing landing pages, etc.), but now they want me to handle Ads as well. They’re not satisfied with their previous agencies, as results have been poor (around 186% ROAS over the last two years).
It’s been a while since I last managed Google Ads (back before PMax existed), so I’m trying to figure out the best way to build an initial strategy. The monthly budget is about 3k€ (100€/day). There aren’t particular margin differences between products, but there are 10–15 stronger categories that generate most of the sales (for example, calendars, notebooks, agendas etc.).
Looking at the data from previous campaigns, I can see that many keywords in non-PMax campaigns had no impressions, probably because the budget was too diluted. That’s why I’d like to start slowly and focus on collecting useful data.
My initial idea was to run a search campaign with 10–15 ad groups (one for ea
Open on Reddit r/marketing by u/Otherwise-Block-8575 9mo ago Any good GEO products you’d recommend? 🌍 I’m looking into GEO-related products (tools, APIs, or platforms) and wanted to hear from this community.
What are your favorites, and why?
Could be anything.
Curious to explore what people actually find useful!
Open on Reddit r/bigseo by u/Working_Storm_6170 8mo ago Best way to scale schema markup for thousands of pages (Uniform CMS, GTM, or dev templates)? I’m working on a project where we need to roll out schema markup across a site with **thousands of pages** (programs, locations, FAQs, etc.). Doing this manually isn’t realistic, so I’m exploring the best way to scale it.
A few approaches I’m considering:
* **Template-based JSON-LD**: Creating schema templates that pull in dynamic fields (title, description, address, etc.) from the CMS and automatically inject the right schema per page type.
* **Uniform CMS**: Since the site is built in Uniform (headless CMS), I’m wondering if we can build schema components that use variables/placeholders to pull in content fields dynamically and render JSON-LD only on the respective page.
* **Google Tag Manager**: Possible to inject JSON-LD dynamically via GTM based on URL rules, but not sure if this scales well or is considered best practice.
The end goal:
* **Scalable** → 1 template should cover 100s of pages.
* **Dynamic** → Schema should update automatically if CMS content changes.
* **Targeted** → Schema should only output on the correct pages (program schema on program pages, FAQ schema on FAQ pages, etc.).
Has anyone here dealt with this at scale?
* What’s the best practice?
* Is GTM
Open on Reddit